Back in August I joined a professional life coaches group on LinkedIn. As a freshly minted leadership coach testing the waters of self-employment for a year, this seemed like a wise idea. Here’s my picture so far:
There are a ton of coaches out there, scattered across the globe.
Since we’re all on this particular networking platform it makes sense that people use the space to call attention to their unique offerings.
Sometimes a contributor posts a link to a useful article or interesting video.
Some coaches post questions, usually about the business side of things.
It seems that the vast majority of us need or would like to have more clients. Some folks have some tricks of the trade they are willing to share (for a small fee).
Several contributors seem like actors in an empty theater, just hoping that someone, anyone will stumble across their special slice of heaven on offer.
If you read a few introductory tag lines, you may be overcome with either infinite optimism that You Can Change Your Life Right Now or perhaps remarkable cynicism that what sounds like so much snake oil marketing is perhaps just that, backed, however, by someone with really good intentions.
The more notices that land in my in-box, the more convinced I become that this probably is not the right group for me. If more of the conversations were about the practice of coaching – good, bad and in between – I would feel more inclined to stay and contribute. As is, I feel like just one more face in that immense target audience who ought to be wooed, won over, impressed and ultimately sold. That’s not what I came for and I see this set-up is not serving me. At all.
My year of self-employed coaching is going just fine if I allow it to just go. Focusing on doing my best coaching every session with every single client is the best way I can think of to retain great clients and attract new ones. Extolling the virtues of my offerings through random social media appearances will likely never appeal; recruiting the most interesting and forward-thinking clients I can discover absolutely does.
If you happen to fit that description (interesting and forward-thinking), I am on the lookout for you and the lessons you have to share. Until that time, thrive, be happy and pay no mind to the snake oil sale underway in your neighborhood.