The world is not always our target audience

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I’ve been thinking about privacy and exposure in the context of this ongoing feel-your-way journey of cultivating a digital presence. On a personal level, this does not seem overly complicated. I make my choices and have to live with the consequences. The degree to which I keep myself informed as to my risks and rights in my personal use and application of particular digital tools and platforms is up to me. I can’t easily hold anyone else accountable for the choices I make on my own behalf.

But that’s the catch. My digital engagements (entanglements, perhaps?) by their very nature almost inevitably involve other people: their work, their images, their responses, our shared interactions. If I take a picture with my phone and share it on social media, it is mine; until of course someone else finds another use for it and can choose to credit the source or not. InĀ  most cases, it seems highly unlikely that I would ever learn of any other use unless I pursued a distinct search. If that same image contains another person, then sharing the photo on social media or other open internet platform should only happen if that person has actively consented. (This is based on my fuzzy understanding of model release and use of public domain images. Which is another way to say, “don’t quote me on any of this.”)

Enter, my work in a school. I happen to work in a resource-rich learning environment which means that I and my colleagues and our students have remarkable access to hard- and software to make the most of our digital skills. In my own PE classes I have an iPad and an iPod touch, reliable and generous bandwidth access, a beamer in one space and stereo systems in both teaching spaces. I use Spotify playlists for my classes and can show short playback videos of kids performing various skills and because I can, I now take several pictures of my kids in action.

What happens with all those pictures and video clips? Some are shared with families individually to celebrate a highlight or to document a specific difficulty. Some become resources for our online curriculum archives – providing useful exemplars of successful skill applications. And still others find space on our PE website. Our school has an opt-out policy with regards to use of student images. Families may inform the school if their child’s or children’s pictures may not be used in any school related media, print or online. Unless such a statement is delivered, consent is assumed and images of students may be used in various media. As policies go, this is not uncommon among schools and districts of various sizes.

Not too long ago, privacy expert in the field of education, Bill Fitzgerald (@funnymonkey) raised this question:

https://twitter.com/funnymonkey/status/761573412456108035

And I’ve been thinking about this ever since. In a highly informative post on student directory information he points out that he does not count a school’s website as belonging to social media as they typically receive far less traffic than social media accounts. So our sharing of student images, while available to “the world,” all those images and accompanying words are really designed for our school community to enjoy: students, families, colleagues, alumni and any other interested parties.

So as I become more comfortable with various video and slideshow making tools and posting these to youtube to then share on our website, I want to be sure that my colleague and I are asking ourselves some critical questions.

  • Which story are we telling?
  • How will our students benefit?
  • How will this grow our teaching, expand our repertoire, and/or contribute to the community?

Not every blog post that we put up needs to be broadcast on Twitter or Facebook. But a single photo sent home to a parent celebrating a recent success can make all kinds of difference. Drawing the line between posting for the sake of being seen posting and posting to inform and include is healthy practice in which many more of us could afford to engage.

For our PE website, the world is not our target audience. We’re not out to prove how great our teaching is or how talented our population – rather it is an opportunity to provide parents and colleagues a window into our day-to-day operations with elementary students. And the process has helped me realize how important it is for students to see themselves! So I have promised myself that once I get a slideshow up and running, our first audience needs to be the kids we are featuring. We owe them that much. And, in fact, so much more.

image via Pixabay.com