Storytelling Thoughts

News flash: Storytelling has been co-opted by your nearest marketing department. In several circles it has become the heavy lifting arm of branding responsible for all the necessary work of attracting audience, fostering loyalty and reaching users/customers/stakeholders on that crucial emotional level. Companies develop stories in order to connect with their target groups. Schools and… Continue reading Storytelling Thoughts

For Here or To Go?

This morning I was out for a jog and something dawned on me: Great teaching is something that sticks with you. That was the start. Then the thought began to evolve. Is it the teaching or is it the learning? I asked myself. What great teaching am I carrying with me right now as I… Continue reading For Here or To Go?